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Brand Enforcement

When a takedown request isn't enough, we escalate.

Some impersonators ignore a takedown request. That's when we move from a request to a legal action, cease and desist letters, formal oppositions, and domain disputes, backed by your registered trademark.

What we handle

Six actions, one team, grouped by when you'd actually need them.

Some hosts only act on a formal legal notice, not a takedown request, and every day an infringer stays live compounds the damage. Every action below is stronger backed by a registered trademark, which is why we handle both under one team.

When an infringer is live

Cease and Desist Letters

Use when: an infringer ignores your takedown request and you need a direct legal notice to force a response.

A formal legal notice demanding an infringer stop, sent directly to the operator or their registrar and host.

Domain Disputes

Use when: a domain is impersonating you and the registrar won't act on an informal request.

Formal proceedings to reclaim or shut down a domain being used to impersonate you.

Negotiations

Use when: you'd rather resolve a dispute directly than escalate to a full legal proceeding.

Direct negotiation with an infringer or affiliate to resolve a dispute without escalating to litigation.

When it's about the trademark register

Opposition Filings

Use when: someone else is trying to register a trademark that conflicts with yours, before it's granted.

Challenging a conflicting application before it registers, protecting your position in a market.

Letters of Protest

Use when: a conflicting US application is pending and you want to flag it before it's even published.

A formal objection filed during another party's US trademark application, based on your existing rights.

Cancellations

Use when: a conflicting mark has already been registered and needs removing from the register.

Petitioning to cancel an existing registered trademark that conflicts with or infringes on yours.

Purchase paths

Two ways to get enforcement handled.

Not bundled into a Protection Plan, since enforcement work varies too much case to case to price up front. It's handled one of two ways.

No subscription needed

One-off enforcement action

A single cease and desist, opposition, or domain dispute, handled and quoted individually with no ongoing commitment.

Request a quote →
For repeat cases

Ongoing enforcement retainer

Facing repeat infringement across a market? We can scope an ongoing retainer instead of quoting case by case.

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DIY vs CloneGuard

What changes when we handle it.

What mattersDIYCloneGuard
Cease and desist drafting
Generic templates, no legal review
Drafted and reviewed by specialist partners
Opposition and cancellation filings
Requires separate counsel per jurisdiction
Filed and managed under one team
Domain dispute proceedings
Complex, unfamiliar process
Handled end to end, including evidence
Legal standing
Weaker without a registered mark
Backed by your CloneGuard trademark filing
Point of contact
Different provider per action
One team across every case
FAQ

Brand enforcement, answered plainly.

What's the difference between a takedown request and an enforcement action?

A takedown request asks a host, registrar, or platform to remove content. Enforcement goes further, formal legal notices, opposition filings, and dispute proceedings, used when a takedown request alone doesn't resolve the issue.

When do you escalate from a takedown request to a cease and desist?

When the host or operator ignores an initial takedown request, or when the infringing party is identifiable and a direct legal notice is likely to be more effective.

How long does an opposition or cancellation take?

It varies by jurisdiction and whether the other party contests it, typically months rather than weeks. We handle the filing and manage the timeline for you.

Do I need a registered trademark before you can send a cease and desist?

No, but it strengthens the notice considerably. A registered mark gives every enforcement action real legal standing.

What happens if the infringer ignores a cease and desist?

We escalate, to the host or registrar directly, to a formal dispute proceeding, or to litigation-adjacent options depending on the case.

Can you act if I don't know who's behind the infringing site?

Yes. Enforcement can be directed at the host, registrar, or platform even when the operator is anonymous, and we build the case as their identity surfaces.

Do you charge per action or is it a flat fee?

Each action is scoped and quoted individually, since a cease and desist and a domain dispute involve very different work. You'll always see the fee before anything is filed.

What if enforcement leads to litigation?

We manage the case up to litigation-adjacent options and bring in specialist partners for court proceedings, staying your single point of contact throughout.

Get started

Tell us what needs enforcing. We'll quote it directly.

No published rate card, no commitment. Send us the details and we'll tell you plainly what it takes.

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