Registration is the legal foundation everything else stands on: without it, a takedown is a favour a platform does you. Filed end to end by a licensed attorney, one point of contact, one flat process, no law-firm hourly billing.
Most trademark registers reward whoever files first, not whoever used the name first, and it's the registered mark that turns a takedown request into a legal right a platform has to act on. Here's the process, step by step.
Your filing date is what's protected from this point, even while examination is still ongoing.
The application is published on the register, opening a window for third parties to raise an objection.
If no one objects in this window, the application moves forward to registration.
Certificate issued. Valid for 10 years, and renewable indefinitely after that.
The right jurisdiction depends on where your licence sits and where your players are, not a default. These are the markets we see iGaming and Crypto brands need most often.
One of the largest regulated online gambling markets in the world, with its own register independent of the EU since Brexit. The default first filing for any brand touching UK-facing players.
A single filing covers all 27 member states in one registration, including Malta, home to the MGA and the jurisdiction most iGaming operators are actually licensed in.
Federal registration through the USPTO. Real-money gambling faces registrability restrictions here that don't apply to most Crypto and fintech brands, so we check this with you before filing, not after you've paid the fee.
A single base filing can extend to 130+ countries through the Madrid Protocol, the most efficient way to build out coverage once your core markets are filed.
For markets outside the Protocol, including the UAE, anchored by Dubai's VARA framework for Web3 and Crypto brands (not a route for real-money gambling marks, we'll tell you plainly if that's the case), we file directly with the local office.
Annual Protection Plan subscribers get 10-30% off filing, depending on tier. Enterprise has filing scoped into the contract directly.
See Protection Plans →A single mark, filed and managed to registration, quoted as one itemized fee with no ongoing commitment.
Start with a free check →Not ready to file? Start with a free register search from a licensed attorney and decide from there.
Check availability →Generic filing services are built for any business. iGaming and Crypto brands run into specification, class, and registrability issues those services aren't built to catch.
| DIY / template filing | CloneGuard | |
|---|---|---|
| Initial check | Skipped, or a generic paid search with no sector context | Free trademark check from a licensed attorney |
| Who files | You, or an unqualified formatting service | A licensed trademark attorney, filed as attorney of record |
| Sector fit | Generic forms, not built for iGaming or Crypto | Classes and specifications drafted for how your brand actually operates |
| Protection Plans | Government fee plus hourly billing that's hard to predict | One itemized quote, agreed before any work begins |
| After filing | You're on your own for examination queries and renewals | Examination tracked, renewals flagged, one point of contact throughout |
No. Monitoring and takedowns can start on day one. But a registered mark turns a takedown request into an enforceable legal right, which is why we recommend filing early rather than after the first clone appears.
There's no published rate card, because government fees and complexity vary by jurisdiction and class. You get an itemized quote after a free check, agreed in writing before any work begins.
The UK, US, EU, and UAE each have their own register, UKIPO, USPTO, EUIPO, and the UAE trademark office, each requiring its own filing. The Madrid Protocol lets a single base filing extend to 130+ other jurisdictions once your core markets are covered.
It depends. Real-money gambling faces registrability restrictions at the USPTO that don't apply to most Crypto and fintech brands. We check this with you first, and would rather tell you a market's wrong for you than take the filing fee anyway.
Your attorney of record handles the response, whether that's an office action, a third-party opposition, or a co-existence negotiation. It's covered as part of the filing, not billed as a separate legal matter.
Ten years from registration, and renewable indefinitely after that as long as you keep using the mark and file the renewal on time.
We track every renewal deadline and flag it to you well ahead of time. Nothing is filed or billed without your instruction first.
The free check surfaces conflicts before you commit to filing. If there's a clash, we'll tell you plainly and talk through alternatives, whether that's a different class, a variant mark, or another jurisdiction.
A free trademark check from a licensed attorney, no commitment. We'll tell you plainly whether the name's available, and in which markets.
Check Your Trademark for Free